I really enjoyed the session on selling local food to institutional buyers at the Lake Superior Farming Conference last weekend. Rick Beckler, Director of Hospitality Services at Sacred Heart Hospital in Eau Claire, WI, is a very good speaker, and his enthusiasm for local food was heartening. Co-presenter Pam Herdrich, RC&D Coordinator for River Country Resource Conservation and Development Council, was charming as well.
The two talked about the Producers and Buyers Cooperative of Western Wisconsin, which formed in 2008. It’s kind of like CSA, but on an institutional level. Sacred Heart was the first institution to sign on, and Rick had some pretty amusing stories about working out the kinks in the system. For example, the day the hospital staff were cooking the first local chickens, they called Rick down to the kitchen, saying there was a problem. They told him the chicken tasted excellent, but the pieces were too big to fit on the patient and cafeteria trays!
Rick applauded Sacred Heart CEO Steve Ronstrom’s committment to local food, which comes from the simple belief, “Local food is good medicine.” It makes sense, right — for a hospital to feed its patients the freshest, healthiest food available? Steve wrote a letter to the editor to that effect in July 0f 2008 and continues to be a driving force behind Sacred Heart’s committment to local food.
Institutions in the Twin Ports are getting on board, too. One example is Duluth’s St. Luke’s Hospital, which was recognized by the governor along with the Institute for a Sustainable Future for their Healthy Food in Healthcare Project.
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